Work Profile
With 15+ years of hands-on experience in UX/UI design and product strategy, I help shape digital products that are meaningful, intuitive, and built to last.
As co-founder and business director of MAD – Make A Difference, I work with a small, passionate team to solve real business challenges through design – for clients ranging from early-stage startups to large enterprises and public institutions.
I believe good design is less about trends and more about clarity, empathy, and usefulness. Over the years, I've developed a strong sense for what matters and what doesn't – helping teams and clients move forward with confidence and focus.
Investments & Side Projects
Alongside studio leadership, I occasionally support early-stage founders as a business angel – backing thoughtful ideas, real commitment, and projects shaped with heart. Some are close to where I live and work, others explore what technology can be when it puts people first.
Let's connect
Find me on LinkedIn. Open to new connections and thoughtful conversations – especially about design, leadership, and long-term thinking. But please don't send me your pitch deck unasked – thank you!